{"title":"Welcome to PURRGE IT","description":"\u003cdiv data-ux=\"ContentBasic\" id=\"53970cc6-35fb-4765-8427-2cbed26b0a27\" class=\"x-el x-el-div x-el c1-1 c1-2 c1-r c1-u c1-4 c1-98 c1-99 c1-2a c1-9a c1-8z c1-b c1-c c1-9b c1-9c c1-d c1-e c1-f c1-g c1-1 c1-2 c1-b c1-c c1-d c1-e c1-f c1-g\"\u003e\n\u003ch4 role=\"heading\" aria-level=\"4\" data-ux=\"ContentHeading\" data-aid=\"CONTENT_HEADLINE1_RENDERED\" data-typography=\"HeadingDelta\" class=\"x-el x-el-h4 c1-1 c1-2 c1-2k c1-2b c1-9d c1-22 c1-20 c1-1z c1-21 c1-b c1-3u c1-7c c1-57 c1-7f c1-7h c1-7i c1-7j\"\u003eOur Mission\u003c\/h4\u003e\n\u003cdiv data-ux=\"ContentText\" data-aid=\"CONTENT_DESCRIPTION1_RENDERED\" data-typography=\"BodyAlpha\" class=\"x-el c1-1 c1-2 c1-2k c1-2b c1-66 c1-1z c1-21 c1-9e c1-9f c1-9g c1-9h c1-9i c1-9j c1-9k c1-9l c1-9m c1-9n c1-9o c1-9p c1-9q c1-9r c1-9s c1-9t c1-9u c1-9v c1-9w c1-9x c1-9y c1-9z c1-a0 c1-a1 c1-a2 c1-a3 c1-a4 c1-a5 c1-a6 c1-a7 c1-a8 c1-a9 c1-aa c1-q c1-b c1-4n c1-c c1-57 c1-d c1-e c1-f c1-g x-rt\"\u003e\n\u003cp\u003e\u003cspan\u003eOur mission is to simplify pet care by providing high quality products that support the health hygiene and happiness of dogs and cats. We are committed to creating reliable everyday solutions that help pet parents care for their fur family with confidence ease and peace of mind.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ux=\"ContentBasic\" id=\"82d61188-e20d-49e6-8139-e5f267d22580\" class=\"x-el x-el-div x-el c1-1 c1-2 c1-r c1-u c1-4 c1-98 c1-99 c1-2a c1-9a c1-8z c1-b c1-c c1-9b c1-9c c1-d c1-e c1-f c1-g c1-1 c1-2 c1-b c1-c c1-d c1-e c1-f c1-g\"\u003e\n\u003ch4 role=\"heading\" aria-level=\"4\" data-ux=\"ContentHeading\" data-aid=\"CONTENT_HEADLINE2_RENDERED\" data-typography=\"HeadingDelta\" class=\"x-el x-el-h4 c1-1 c1-2 c1-2k c1-2b c1-9d c1-22 c1-20 c1-1z c1-21 c1-b c1-3u c1-7c c1-57 c1-7f c1-7h c1-7i c1-7j\"\u003eOur Vision\u003c\/h4\u003e\n\u003cdiv data-ux=\"ContentText\" data-aid=\"CONTENT_DESCRIPTION2_RENDERED\" data-typography=\"BodyAlpha\" class=\"x-el c1-1 c1-2 c1-2k c1-2b c1-66 c1-1z c1-21 c1-9e c1-9f c1-9g c1-9h c1-9i c1-9j c1-9k c1-9l c1-9m c1-9n c1-9o c1-9p c1-9q c1-9r c1-9s c1-9t c1-9u c1-9v c1-9w c1-9x c1-9y c1-9z c1-a0 c1-a1 c1-a2 c1-a3 c1-a4 c1-a5 c1-a6 c1-a7 c1-a8 c1-a9 c1-aa c1-q c1-b c1-4n c1-c c1-57 c1-d c1-e c1-f c1-g x-rt\"\u003e\n\u003cp\u003e\u003cspan\u003eOur vision is to build a trusted one stop destination for the entire fur family. We aim to bring together everything pets need to live longer healthier and happier lives while making premium quality accessible and affordable for every family. Through thoughtful products and meaningful education we strive to raise the standard of pet care.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ux=\"ContentBasic\" id=\"cff073df-0131-45f7-aa3b-bbdab9b078f2\" class=\"x-el x-el-div x-el c1-1 c1-2 c1-r c1-u c1-4 c1-98 c1-99 c1-2a c1-9a c1-8z c1-b c1-c c1-9b c1-9c c1-d c1-e c1-f c1-g c1-1 c1-2 c1-b c1-c c1-d c1-e c1-f c1-g\"\u003e\n\u003ch4 role=\"heading\" aria-level=\"4\" data-ux=\"ContentHeading\" data-aid=\"CONTENT_HEADLINE3_RENDERED\" data-typography=\"HeadingDelta\" class=\"x-el x-el-h4 c1-1 c1-2 c1-2k c1-2b c1-9d c1-22 c1-20 c1-1z c1-21 c1-b c1-3u c1-7c c1-57 c1-7f c1-7h c1-7i c1-7j\"\u003eOur Values\u003c\/h4\u003e\n\u003cdiv data-ux=\"ContentText\" data-aid=\"CONTENT_DESCRIPTION3_RENDERED\" data-typography=\"BodyAlpha\" class=\"x-el c1-1 c1-2 c1-2k c1-2b c1-66 c1-1z c1-21 c1-9e c1-9f c1-9g c1-9h c1-9i c1-9j c1-9k c1-9l c1-9m c1-9n c1-9o c1-9p c1-9q c1-9r c1-9s c1-9t c1-9u c1-9v c1-9w c1-9x c1-9y c1-9z c1-a0 c1-a1 c1-a2 c1-a3 c1-a4 c1-a5 c1-a6 c1-a7 c1-a8 c1-a9 c1-aa c1-q c1-b c1-4n c1-c c1-57 c1-d c1-e c1-f c1-g x-rt\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-2h c1-2i c1-b c1-ab c1-3w c1-4z c1-ac\"\u003ePet First Always\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery decision we make begins with the wellbeing comfort and safety of pets.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-2h c1-2i c1-b c1-ab c1-3w c1-4z c1-ac\"\u003ePremium Made Accessible\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe believe high quality pet care should never be exclusive or overpriced.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-2h c1-2i c1-b c1-ab c1-3w c1-4z c1-ac\"\u003eEducation and Empowerment\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe are dedicated to educating pet parents and sharing knowledge that supports better daily care and long term health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-2h c1-2i c1-b c1-ab c1-3w c1-4z c1-ac\"\u003eTrust and Transparency\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe stand behind our products with honesty clear communication and consistent quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-2h c1-2i c1-b c1-ab c1-3w c1-4z c1-ac\"\u003eCare Beyond Products\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe aim to build lasting relationships with families by supporting them throughout every stage of their pets lives.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"purrge-it-premium-bentonite-cat-litter","title":"Lemon Scented - Premium Bentonite Cat Litter","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePURRGE IT Premium Bentonite Cat Litter delivers exceptional odour control and cleanliness for your feline companion. This natural clay-based litter features ultra-tight clumping technology that makes scooping effortless and helps maintain a fresh litter box. The lavender scent provides a pleasant aroma whilst maximising odour neutralisation, keeping your home smelling clean. With low-dust and low-tracking properties, this premium litter minimises mess around the litter box area. The natural clay formula is highly absorbent and forms solid clumps upon contact with moisture, making daily maintenance quick and easy. Each 8 kg bag provides 10 litres of litter, offering excellent value and long-lasting performance. The convenient carry handle makes transportation and pouring simple. Ideal for single or multi-cat households, PURRGE IT Premium Cat Litter combines superior clumping ability with effective odour control to keep both you and your cat happy. The nose truly knows it works.\u003c\/span\u003e\u003c\/p\u003e","brand":"PURRGE IT","offers":[{"title":"Lemon","offer_id":48698116374628,"sku":"9P-XU15-DAP1","price":55.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/5488\/8292\/files\/LemonNew.png?v=1783164158"},{"product_id":"lavendar-scented-premium-bentonite-cat-litter-copy","title":"Lavendar Scented - Premium Bentonite Cat Litter","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePURRGE IT Premium Bentonite Cat Litter delivers exceptional odour control and cleanliness for your feline companion. This natural clay-based litter features ultra-tight clumping technology that makes scooping effortless and helps maintain a fresh litter box. The lavender scent provides a pleasant aroma whilst maximising odour neutralisation, keeping your home smelling clean. With low-dust and low-tracking properties, this premium litter minimises mess around the litter box area. The natural clay formula is highly absorbent and forms solid clumps upon contact with moisture, making daily maintenance quick and easy. Each 8 kg bag provides 10 litres of litter, offering excellent value and long-lasting performance. The convenient carry handle makes transportation and pouring simple. Ideal for single or multi-cat households, PURRGE IT Premium Cat Litter combines superior clumping ability with effective odour control to keep both you and your cat happy. The nose truly knows it works.\u003c\/span\u003e\u003c\/p\u003e","brand":"PURRGE IT","offers":[{"title":"Bentonite \/ Lavendar","offer_id":48698116309092,"sku":"VW-RYUJ-3NO1","price":55.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/5488\/8292\/files\/LavendarNew.png?v=1783164435"},{"product_id":"unscented-premium-bentonite-cat-litter","title":"UnScented - Premium Bentonite Cat Litter","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePURRGE IT Premium Bentonite Cat Litter delivers exceptional odour control and cleanliness for your feline companion. This natural clay-based litter features ultra-tight clumping technology that makes scooping effortless and helps maintain a fresh litter box. The lavender scent provides a pleasant aroma whilst maximising odour neutralisation, keeping your home smelling clean. With low-dust and low-tracking properties, this premium litter minimises mess around the litter box area. The natural clay formula is highly absorbent and forms solid clumps upon contact with moisture, making daily maintenance quick and easy. Each 8 kg bag provides 10 litres of litter, offering excellent value and long-lasting performance. The convenient carry handle makes transportation and pouring simple. Ideal for single or multi-cat households, PURRGE IT Premium Cat Litter combines superior clumping ability with effective odour control to keep both you and your cat happy. The nose truly knows it works.\u003c\/span\u003e\u003c\/p\u003e","brand":"PURRGE IT","offers":[{"title":"Bentonite","offer_id":48739237691492,"sku":"B0G7L5GVGR","price":45.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/5488\/8292\/files\/UnscentedNew.png?v=1783164434"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/5488\/8292\/collections\/3PackBudle.png?v=1785054306","url":"https:\/\/purrgeit.com\/collections\/frontpage.oembed","provider":"PURRGE IT","version":"1.0","type":"link"}